Your elevator speech
“If you can't explain it simply, you don't understand it well enough.” Albert Einstein
First, an elevator pitch is a slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.
Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.
About your elevator speech:
- Your elevator speech should be brief – restrict it to 20-60 seconds
- Your elevator speech needs to be persuasive
- Your elevator speech should share your skills, it should explain who you are and what qualifications and skills you have
- Your elevator speech should mention your goals
- Your elevator speech should be specific to who you are speaking to
1) Preparing and writing your elevator pitch
So, to write the perfect elevator speech you have to make a very concise presentation of an idea covering all of its critical aspects and delivered within a few seconds.
The person listening to you has to understand who you are, what you do, what your specialism, product or service is and your USP (Unique Selling Proposition) in the approximate duration of an elevator ride.