“LinkedIn is no longer an online resume. It's your digital reputation.”
LinkedIn is a very powerful tool if you want to improve and develop your career or business. As we write this article, there are more than 610 million LinkedIn users in more than 200 countries (25+ millions in the UK).
If you want to succeed in your career or business, you need to build trusting and meaningful relationships with your connections and LinkedIn is one of the best ways to do that. LinkedIn is a valuable resource for career and business professionals to network, obtain resources, support and build relationships with potential customers, clients, and partners.
LinkedIn promotes a business mindset and generally can be used in many ways which include:
- Generate leads and increase sales
- Find new partners and businesses to collaborate with
- Develop brand awareness
- Gather market information
- Find a new employer or research potential employees And more
“Networking is an investment in your business.”
In order to best connect with like-minded professionals and create the best opportunities for your business and career, your need to create a compelling profile and reach at the minimum an “All-star’s profile”.
Having an “All-star’s profile” makes your profile more attractive allowing you to spot and generate more opportunities on the platform using your network and the network of your network.
To have an “all-star’s profile”, you have to work on your profile’s presentation. Here are 7 steps to create a compelling LinkedIn profile:
1. A profile photo
2. Your industry and location listed
3. An up-to-date current position with a description
4. Two previous positions (ideally with a description)
5. Some education filled out
6. A minimum of 5 skills listed
7. Have at least 50 connections
“Networking is not collecting contacts! Networking is about planting relations.”
LinkedIn offers several benefits for business professionals, which is why it is used by millions of people across the world.
We hope you enjoyed this article! If you would like more advices and tips to see results from the use of LinkedIn, presenting a credible profile, becoming easily searchable and receiving more leads and business opportunities, join us for one of our workshops or book a one to one session.
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