A day at Ascot: networking at social events

"Networking is an investment in your business. It takes time and when done correctly can yield great results for years to come." - Diane Helbig

A day at Ascot

While connecting with others online is easier than ever, nothing beats an old-fashioned, face-to-face meet up or introduction. And let’s be honest: those introductions will happen all the time, especially outside of strictly professional events - often at dinner parties, weddings, and social events such as Ascot or others of the same style.

This article came from a personal experience from our coach Victoria Salem, also founder of The Golden Network, who recently experienced being invited to Ascot and not knowing what to expect...

So, if you have an event coming up and aren’t sure how to inject yourself into a conversation, don’t worry. Here are a few tips for developing new professional contacts in any social setting. We hope you find those useful!

PrePARATION is key

Before you go to an event, try to identify who else will be there!

If you know people who plan to go, you can plan to meet there or go there together. Email those contacts ahead of time and make plans. 

This will also allow you to research the history and background of other attendees, showing that you are interested in what they do and will surely help to make a good first impression. It will help you to find some common ground and possibly as well some shared connections.

If you are an introvert, having a structure will really help you. And the best way to create structure is in advance!

The currency of real networking is not greed but generosity.

Break the Ice

Stepping into a crowded room or be socialising within a group you do not know can be intimidating. To put yourself at ease, prepare a short introduction before you arrive.